Introductory Certificate in Marketing
If you are completely new to marketing and have no formal qualifications of any kind this may be your way in. This is a certificate course in marketing and can be done in six months. It can be used to progress to the Professional Certificate in Marketing, then to the Professional Diploma in Marketing and ultimately the Professional Post Graduate in Marketing and Chartered Marketer status. You can then go on to do an MA or MSC in Marketing or an MBA.
Entry requirements and assessments This is an open access qualification - NO qualifications or marketing experience are required. However, some work experience would be advantageous.
- You are probably at the moment in one of the following roles:
- In a junior marketing, secretarial or administrative role
- Event management
- Personal assistant
- Customer service assistant/call centre employee
- Non-marketer without a degree
- School leaver without A levels
If you have no qualifications and want to get a better job and lead a more interesting life with a higher salary, this is the course for you.
Why study at this level?
- Gaining this certificate course in marketing will begin to open doors that before seemed impossible.
- It is your first step on the pathway to a successful career in marketing.
- Understanding the basic marketing tools will add value to your job.
- Studying while working will maximise your professional development.
By the end of the course you should know how to:
- Begin to identify how marketing contributes to the success of an organisation.
- Understand the environment and the key differences in the marketing mix.
- Apply a basic knowledge of the building blocks that make up the marketing tools and identify best practice in different types of organisations.
- Demonstrate a working knowledge of the different types of customer relationships (internal and external) and how to manage them
The objectives of the CIM Introductory Certificate in Marketing are:
- To explore the role of marketing in achieving customer satisfaction and organisational success.
- To show how a range of environmental factors can influence how an organisation operates.
- To highlight the importance of information in understanding how customers make buying decisions and the factors that affect those decisions.
- To help students identify how the marketing mix is used to create value.
- To demonstrate why organisations need to know and understand their customers and how successful relationships can be developed through great communications and good customer service and support.
- To illustrate the application of marketing principles in a wide range of organisational contexts related to internal and external customers.
Course structure
There are two modules to study:
- What is Marketing?
- Understanding Customer Relationships
How will I be assessed?
The assessment is very simple and should not put you off!
What is Marketing? Assessment is through a simple online multiple choice examination. Understanding Customer Relationships is assessed by assignment.
Your personal tutor will support you through your assignment
Online Learning System
- We have been at the forefront in developing Online student with our on line distance learning system Blackboard that is used in many Universities. This system allows you to take control of your own learning while still receiving ongoing contact and support from the college.
- Tutor course notes, slides, and additional reading.
- Past exam papers and assignments, specimen answers so that you are able to see what other students have done in the past and examiners reports.
- A research facility including hotlinks to journals, other marketing organisations and useful websites
- A selection of Marketing Videos on demand from The Oxford Learning Lab
- Podcasts covering all the lessons so that you can listen and read ahead
- Online tutorials.
- Discussion Forum enabling you to ask questions and find other delegates studying your course or working nearby and form real or virtual study groups.
- Support line so that you can get your questions answered.
- Personal assignment tutor to help you with your assignments.
- Visit to our on-line student learning system at: oxcom.blackboard.com
- Log-in with the username demosite and password trynow
- Click on OXCOM Demonstration in the 'My Courses' panel
- Navigate through the site by clicking on the menu items in the panel on the left hand side of the screen
- You will be able to see how we use Blackboard to support your learning
- You will also be able to look at some sample learning materials for different qualification levels.
Additional Benefits
Students who enrol on a CIM course with us, will on request, be able to access extra free materials from our specialist learning materials used for the Digital modules on the Diploma in Digital Marketing and Diploma in Managing Digital Media courses on our Blackboard at no additional charge. These courses will be launched in January 2010. This will enable all our students on our CIM courses to keep up to date with what is happening in the Digital field. After completing their CIM courses with us, our students can then go on and complete their Digital qualifications by registering for the Digital Diploma assignments with us when they are ready.
