Training Diary
A short training course is an ideal way to either kick start your marketing training or supplement your current learning programme with specific marketing skills and knowledge. With our extensive range of short marketing courses, whether you are looking to move up the career ladder or to increase your understanding of your current role, an Oxford College of Marketing short marketing course may be the answer!
Our short marketing courses are designed to be as interactive as possible, using real life examples ensuring that learning is practical and yet fun. Our network of professional trainers and specialist practitioners offer a great opportunity to learn key marketing skills in a lively and supportive atmosphere.
Social Marketing
Social Media and Social Networking are having a greater impact on our lives than ever before - both socially and professionally. It cannot now be ignored as a major communication tool. Where did social media come from? Where is this going? Can this be successfully transferred into the Corporate Communications Mix?
Date: To be confirmed
Location: London
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Cutting Edge Online Marketing Techniques
Intelligent, practical ways to use the newest digital marketing techniques to drive marketing results. Online marketing moves at the pace of the Internet: faster than any other form of marketing.
Date: To be confirmed
Location: London
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E-PR Online PR
As a powerful information and communications medium, the Internet is a natural arena for public relations. This workshop provides conceptual tools and practical hands-on skills that will help you make effective use of the new digital technologies, as well as guarding against some potent online threats. Delegates will also be taken through the process of setting up a virtual Press Office.
Date: To be confirmed
Location: London
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Finance for Marketing Professionals
How to use financial information to build a credible and coherent case for your marketing budget.
Are you able to persuade your Finance Director or chief budget holders that you need more money to spend on marketing activities? If not - perhaps it is because you are not using the best arguments to persuade them. Just what is the return on investment or the 2 year payback? And why should they invest in your campaign rather than another worthy campaign?
Date: To be confirmed
Location: London
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The Practice of Negotiation
We all negotiate, in business as in life. We just do it, usually without thinking, or perhaps relying on clever tips we have heard about, read about, or seen others do. Few of us can describe the process, and even fewer claim to be good at it. Yet without the understanding and skills of a really good negotiator, the best marketing strategy in the world can come to nothing.
Date: To be confirmed
Location: London
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Introduction to eMarketing
To enable those involved to understand the evolution of emarketing and the opportunities available in marketing to the target audience via electronic channels. The course examines how eMarketing can be used to influence behaviours and actions to drive increased results and performance.
Date: To be confirmed
Location: London
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SEO / PPC
Search Engine Optimisation and Pay per Click Advertising.
Getting visitors to your website can be an ever escalating battle, however, this highly participative and interactive search engine marketing training course shows you the fundamental techniques required to improve the "natural" search engine ranking for your website and boost short terms sales through paid for advertising. It is a blend of search engine optimisation training (SEO training) and pay per click training (PPC training)
Date: To be confirmed
Location: London
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