CIM  Marketing Videos – in partnership with Oxlearn.com

Professor Malcolm McDonald MA (Oxon) MSc PhD D.Litt FCIM FRSA

Until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School and Academic Advisor at Oxford College of Marketing.

Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He has written over 40 books, including the best seller 'Marketing Plans: How to prepare them, how to use them' which has sold more.

Chris Fill – Marketing Communications, Corporate Communications

Prior to his academic career Chris completed his masters degree at the University of Warwick and then enjoyed a successful marketing and commercial career with a variety of international organisations. He writes frequently and has published research papers in a variety of academic and practitioner journals. Much of his research to date has centred on aspects of marketing communications, corporate identity and associated branding issues. His most recent journal paper concerns the evaluation of viral marketing. Current papers in production concern key account management, permission marketing, charity branding and the dimensions of interactivity.

Laurie Young - Marketing Professional Services

Laurie Young is an internationally recognised specialist in the marketing and selling of services, and one of the few independent advisers to the professions who has himself been a partner in a leading firm. Laurie’s career has included senior positions with BT, Unisys and PricewaterhouseCoopers, and he has also founded, built and sold his own consultancy company. www.lauriedyoung.com

Tim Fidgeon - Search Engine Marketing, Search Engine Optimization

Tim Fidgeon is an Author, Trainer and Independent Consultant

Tim has 9 years’ experience working in digital marketing. He started his career working for New Media agencies and was Head of Usability & Copywriting for several London consultancies. Tim has now moved into freelance consultancy and specialises in helping clients to up skill internally and manage their agencies more effectively.
He has spoken at ‘Internet World’ and his recent clients include: BT, Chartered Institute of Marketing, Econsultancy, General Motors and Sony. He has also written articles on digital marketing which have been published by: .net magazine, New Media Knowledge, Usability News, Web Standards Group.

Beth Rogers - Sales Management, Contract Sales Organizations

Beth Rogers has been described as “at the centre of UK thinking about sales”. From a practitioner background in the IT industry, she has migrated to academia to develop and champion sales education. She runs the MA Sales Management at the University of Portsmouth Business School and works with professional institutes to encourage sales diplomas. Beth was instrumental in the launch of the National Occupational Standards for Sales. Her book “Rethinking sales management” is described as “essential”, “a must read” and “refreshingly readable” on Amazon. She also writes for academic journals and business magazines, and has contributed comments to the Sunday Times and Daily Telegraph.

Professor Leslie de Chernatony

Leslie is Professor of Brand Marketing at Universita della Svizzera italiana, Lugano, Switzerland, Honorary Professor of Brand Marketing at Aston Business School, UK and Managing Partner of Brands Box Marketing & Research Consultancy. Having made a significant contribution to advancing knowledge about brand management, he now bridges the advancement of brand knowledge in his academic role with the application of brand knowledge in his consultancy role. His cutting edge work on strategically building brands has helped many organisations develop more effective brand strategies. Leslie’s research on brand marketing is globally disseminated through his books, frequent international conference presentations and a significant stream of international journal articles, some of which have won best paper prizes. Both the Chartered Institute of Marketing and the Market Research Society recognised his contribution to advancing knowledge about strategic brand management by honouring him with Fellowship status. He is also a Freeman of the Worshipful Company of Marketors. Leslie's work has resulted in TV programmes and radio broadcasts. He is a frequent speaker at management conferences. Winning several major research grants helped him and his team investigate factors associated with brand success. He sits on the Editorial Boards of numerous journals.